“Nigerian artists price themselves out of the market” PaulO shares observation

Paul Okoyo has warned Nigerian entertainers that many of them are pricing themselves out of the market.

The founder of Upfront and Personal explained that concerts are declining globally as more people now prefer to stream music online.

He added that Nigerian artists who do concerts end up pricing themselves out of the market in Nigeria.

He then asked: “Will Nigerian artists reduce their prices in Nigeria?”

See below.